SLAY24/7 is a Hawaii-based apparel and lifestyle brand founded by local creator King Kenny Slay. Based on Oahu, the company produces graphic apparel, hats, jerseys, and lifestyle merchandise inspired by Filipino-American culture, Hawaii communities, and everyday island experiences.
The brand is recognized for combining creative design, local humor, and cultural references into wearable apparel that resonates with residents and visitors alike. Product collections feature original graphics, parody-inspired designs, lifestyle apparel, and accessories that celebrate the diverse cultures that shape Hawaii.
As an exhibitor at HI FIT EXPO 2026, SLAY24/7 showcases locally inspired apparel while connecting with attendees through fashion, community engagement, and island culture.
